20% off for life Founding pricing closes in 14d 00h 00m 00s

Your next customers are already on your website. You just can’t see them.

Trailo reveals the companies behind your anonymous traffic, researches each one with AI, and puts the right decision makers in front of you, matched to your ICP and verified. You get a short list worth calling, not four hundred rows worth ignoring.

Works for any B2B website
No card needed
One line of script

Trailo dashboard showing identified companies, high-intent accounts, ICP fit, a live feed of visiting companies and today's top accounts

The Trailo dashboard. Data shown is sample data.

The problem

The problem was never “who visited.”

Every visitor ID tool hands you the same thing: a list. Companies, sometimes names, sorted by most recent.

Then a rep opens it and has to decide, in their head and with no context, which of these 300 accounts is worth an hour of their day. Most don’t bother. The list gets checked for a week and abandoned by month two.

Identification isn’t the hard part anymore. Deciding what to do about it is.

visitors_export.csv412 rows · sorted by most recent

Brightwater Retail/careers2m ago

Orbit Studio/6m ago

Northwind Logistics/pricing11m ago

Pinecrest Legal/blog/seo14m ago

Unknown (ISP)/19m ago

Halden Clinical/security23m ago

Moss & Finch/about31m ago

… 405 more rows

Week 1 · opened 9 timesMonth 2 · opened 0 times

How it works

From anonymous visit to the right people to call.

Follow one visit through Trailo. Five steps, all automatic, after one line of script.

Every visit is checked against multiple data sources and resolved to the business behind it. Best match wins.

Northwind LogisticsAccount view

Step 1 of 5

New session

Anonymous visit

/pricing · Chicago, US

Checking data sources

Source ANorthwind Logistics

Source BNorthwind Logistics

Source CNo result, skipped

Northwind Logistics

Freight & 3PL · SAP

96% match

The output

What your rep actually sees.

Not a row. A brief with who, why now, and what to say. Readable in thirty seconds.

Northwind Logistics

340 employees · Freight & 3PL · Chicago

Score out of 100

Act now

Why

Four visitors from Northwind, three visits in six days. Matches your closed-won profile on size, industry and tech. They run SAP, your top integration.

Last sessionPricing→Integrations→Pricing again

Who

VP Supply Chain decision makerDirector of Ops championHead of Procurement signs off

Matched to your ICP. Emails verified across multiple sources.

Angle

They compared pricing twice but never hit the demo page. Lead with implementation time, not cost.

Pushed to HubSpot · Posted to #hot-accountsBrief generated 2 min after last visit

Illustrative example. Real briefs are generated against your ICP and your historical wins.

Competitor intel

Know which visitors already pay your competitor.

Trailo checks the tech stack of every company on your site. If they run a competitor’s product, you see it, and you know the conversation is a switch, not a first purchase.

Switchers this weekExample data

Account	Currently uses	Signal	Score
Pulse Commerce	Ledgerly	Read your “vs Ledgerly” page twice	88
Kestrel Manufacturing	Cartwheel	Pricing, then Integrations	84
Vantage Analytics	Ledgerly	Visited the migration guide	81
Halden Clinical	Stackform	Security page, 3 visitors	67
Pinecrest Legal	Cartwheel	One blog visit	24

Your visitors by tool in use30 days

Ledgerly34%

Cartwheel21%

Stackform12%

No competitor detected33%

Spot which competitor you meet most, and build your pitch around it.

Competitor tagging

Every account that runs a rival product is tagged automatically.

Switcher segment

Uses a competitor and read your comparison or pricing pages. Your warmest list.

Category landscape

See the tools your market runs on, across the accounts visiting you.

Built only from public technology data about companies visiting your own site. We never share one customer’s visitors with another.

A list vs. a brief

Visitor identification is solved. Visitor qualification isn’t.

Typical visitor ID toolTrailo

What you getTypical toolA list of companies, sorted by most recentTrailoA ranked shortlist, with a brief for every account

ResearchTypical toolYou open LinkedIn and Google yourselfTrailoAn AI summary of every account: what they do, hiring, tech, fit

ContactsTypical toolOne name if you are lucky, often out of dateTrailoSeveral decision makers per account, matched to your ICP

Data qualityTypical toolSingle source, emails that bounceTrailoEnriched across sources and re-verified before it reaches you

CompetitorsTypical toolNot coveredTrailoFlags accounts already using a rival product

Where it goesTypical toolA CSV, maybe a CRM syncTrailoCRM, Slack or sequence, ready to act on

Who it is for

Trailo is built for a specific kind of company.

You’ll get the most from Trailo if…

You get real B2B traffic, roughly 5,000+ monthly visitors
Your average deal is large enough that one recovered opportunity pays for the software many times over
You have a sales team, or an agency running one for you
Your CRM is actually used, not just owned

And it’s not for everyone.

If your deal sizes are small, cheaper tools will serve you better
If you want the longest possible list of names, Trailo is the wrong product
If nobody is going to follow up, no amount of signal will help

We would rather tell you now than after you’ve paid.

Privacy

Built to be defensible, not just clever.

Visitor data is sensitive. We designed for that from the first line of code, not as a page we added later.

Consent-aware tracking

The script respects your consent banner and your visitors’ choices.

Company first

Visits are resolved to businesses. Contacts come from compliant professional data, matched to your ICP.

Documented provenance

We can tell you where every data point came from, with retention controls and opt-out.

DPA for every customer

A data processing agreement is available to every customer, not just enterprise.

FAQ

Questions, answered.

Anything else? Ask when you join. A founder reads every request.

When does Trailo launch?

Founding cohort onboarding begins soon. We are taking 50 companies first so we can work closely with each one. Join the waitlist and we will tell you your start date.

What do founding members get?

20% off for life, direct input on the roadmap, hands-on onboarding from the founders, and locked founding pricing.

What will it cost?

Trailo is priced for teams where one recovered deal justifies the spend. Founding members get pricing before it increases, and keep 20% off it for as long as they stay.

Do I need developers to install it?

No. You add one line of script to your website. That is it.

How fresh is the contact data?

Every profile is enriched and cross-checked across several data sources, and emails are re-verified before they reach your CRM. When someone changes jobs or an address goes stale, it gets flagged instead of bouncing.

I run several websites or brands. Does that work?

Yes. Each site gets its own script and its own view, all under one account. Tell us how many you run when you join.

Which CRMs do you support?

HubSpot first, then Salesforce and Pipedrive. Tell us yours when you join the list. It affects our order.

What if Trailo is not a fit for us?

We review every request. If we do not think Trailo will pay for itself for you, we will say so rather than take your money.

20%

off. For life.

For the first 50 approved companies. It carries through every plan you upgrade to.

This founding round closes in

14Days

00Hrs

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Founding cohort

Join the founding 50 and lock 20% off for life.

Trailo is onboarding 50 companies before public launch. Founding members keep 20% off their plan for as long as they stay a customer, including every plan they upgrade to.

20%Off for life, through every upgrade

1:1Founder-led onboarding

RoadmapDirect input on what we build next

FreeTo join, no card required